ABOUT US

Dream – Plan – Hustle – Repeat

It authentically means something to wear MUNICIPAL.

Since 2019, we've been building a performance lifestyle brand that fuels ambition, confidence, and self-belief — through expertly crafted products, inspiring content, community events, and a culture that pushes boundaries to transform lives.

And that's why you'll see motivated people from all walks of life repping it. From athletes, entrepreneurs, creatives, hospitality professionals, barbers, musicians, entertainers, directors...everyone who shares the mindset that NOTHING is going to stop them from making big things happen.

Dream – Plan – Hustle – Repeat

WHAT WE MAKE

It's all about (what we call) Sport Utility Performance. Gear made for people who are relentlessly working to turn their visions into reality. The sport utility aesthetic seamlessly blends world-class materials and high-performance technical features with modern, sophisticated design. Apparel, footwear and accessories that are equally suited for stylish everyday life as well as intense workout/athletic activities.

It's the main reason our Co-Founder, Mark Wahlberg, was so insistent on starting MUNICIPAL; there wasn't a single brand that inspired this mindset and created all the gear needed to be unstoppable throughout the day. So he called up his longtime manager & creative partner, Stephen Levinson, and CEO Harry Arnett, and got to work.

DREAM - PLAN - HUSTLE - REPEAT

We’re driven by our core values — character, hustle, positivity, self-belief, creativity — and believe no dream is out of reach if you’re willing to bet on yourself and put in the work.